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TIME: Almanac 1995
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<text id=90TT3450>
<title>
Dec. 24, 1990: The Ecokids Corps
</title>
<history>
TIME--The Weekly Newsmagazine--1990
Dec. 24, 1990 What Is Kuwait?
</history>
<article>
<source>Time Magazine</source>
<hdr>
ENVIRONMENT, Page 51
ENDANGERED EARTH UPDATE
The Ecokid Corps
</hdr>
<body>
<p>School-age crusaders can be a pain in the neck, but they may be
the best hope for the cause of preservation
</p>
<p>By PHILIP ELMER-DEWITT--Reported by Janice M. Horowitz/New
York, with other bureaus
</p>
<p> Kimberly Carr, 10, of Montgomery, Vt., recycles her garbage
and is designing a board game in which the goal is to save the
elephants. Elizabeth Bayley, 17, is active in a Seattle-based
youth group that organizes tree plantings, stencils storm
drains with dump no waste notices and monitors pollution in
Puget Sound. Jeremiah Johnson, 10, from Brentwood, N.Y., puts
his McDonald's detritus in recycling bins, tells his mother how
long it takes each shopping bag to biodegrade and intervenes
whenever his younger brother is about to commit an
environmental outrage, like pulling the legs off a defenseless
(and ecologically valuable) spider.
</p>
<p> These determined do-gooders are just a few of the ecokids,
the new generation of conservation-conscious, environmentally
active schoolchildren. The Earth Day ardor of their parents may
be cooling, but these pint-size crusaders have lost none of
theirs. Bombarded with ecomessages in school, in the press, on
TV and in pop-music lyrics, the youngsters have become
convinced that they were put on the planet for the express
purpose of saving it.
</p>
<p> The trend is a natural, especially for the sons and
daughters of thirty- and forty something parents raised during
the activist 1960s. "Environmentalism is youthful now in the
way that feminism was in the late '60s," writes Rosalind Coward
in the British magazine New Statesman & Society. "It is the
dominant political concern among the young, the main place
where perceived discontents are articulated."
</p>
<p> That is true in other countries as well. Swedish school kids
have bought and preserved 65,000 hectares (160,000 acres) of
virgin rain forest in Costa Rica with money earned collecting
old newspapers and recycling aluminum cans. Japanese students
have mounted a campaign to eliminate disposable wooden
chopsticks and replace them with reusable plastic models.
Children in one Soviet town were able to persuade the sluggish
local government to hasten construction of a roundabout that
would allow traffic to bypass the center of town and thus reduce
pollution. In Brazil the number of nongovernment environmental
groups has swelled from 500 three years ago to nearly 4,000;
they include many children.
</p>
<p> But nowhere is the kiddie movement stronger than in the U.S.
Youngsters are picketing supermarkets, boycotting restaurants
and writing Congressmen, sometimes on recycled paper they have
painstakingly mixed, pressed and dried themselves. The White
House reports that it receives hundreds of environmental
entreaties every day from citizens too young to make their
views known in the ballot box.
</p>
<p> Their efforts can be surprisingly effective. Barbara Lewis'
sixth-grade class at Jackson Elementary School in Salt Lake
City not only pressured the Environmental Protection Agency
into clearing a 50,000-bbl. hazardous waste dump but helped
push through a reluctant state legislature a bill to pay for
such cleanups. "Parents believe you can't beat city hall, and
find reasons not to get involved," says Andrew Altman, a
spokesman for Greenpeace. "Kids don't have that kind of
cynicism. They just get things done."
</p>
<p> The younger generation's feelings about the environment have
not escaped the notice of corporate America. Many companies,
including fossil fuel-burning utilities and the manufacturers
of nonbiodegradable plastics, have begun looking for ways to
present a better face to their future clientele. Recycle This,
a professional theater production touring U.S. high schools and
featuring rock-'n'-roll and rap songs about landfills and solid
waste, is sponsored by Dow Chemical, a major producer of
polystyrene.
</p>
<p> Activists eager to mobilize children do not hesitate to use
show biz, though some might call it propaganda. Turner
Broadcasting is producing a half-hour syndicated cartoon show
in which a superhero named Captain Planet and a youth corps
called the Planeteers valiantly fight villainous polluters like
Dr. Blight. The back cover of one issue of P3 (for Earth, the
third planet from the sun), a glitzy new environmental magazine
for kids, shows a Teenage Mutant Ninja Turtle shouting to
readers, "Hey, dudes! Earth is a cowabunga planet! Let's keep
it radical!"
</p>
<p> The kids do not need much convincing. Like their parents,
who remember the nuclear-blast drills of the 1950s and grew up
fearing the Bomb, they have heard frightening stories of
leaking waste drums, growing ozone holes and vanishing species.
"I hope the earth is O.K. when I grow up," says young Kimberly
Carr, speaking for many in her generation, "because I don't
want to have to find another place to live."
</p>
</body>
</article>
</text>